GTA 6 Marketing: Every Billboard, Blimp and Mural So Far

Rockstar’s real-world GTA 6 campaign is underway, and most of it is in Miami. As of October 21, 2026, it includes a “Welcome to Vice City” sign on the Miami Heat’s arena, a Goodyear blimp in Vice City colours, modded cars on Miami streets, and murals in New York and Paris. More is booked before the November 19 launch.

Photos belong to the people and outlets that took them, so we link to them in the See it column and the clips below instead of copying them.

Every GTA 6 ad so far

What	Where	When	Status	See it
“Welcome to Vice City” sign on the arena roof	Kaseya Center, Miami	Sept 22	Confirmed	Local 10
Spotify-logo billboards with GTA 6 artwork	New York, Los Angeles, Miami	Sept 16	Confirmed	All Things How
Jason and Lucia mural, hand-painted by Colossal Media	Wythe Ave & N 11th St, Brooklyn	Early Oct	Confirmed	Notebookcheck
Video-board ads during a Dolphins game	Hard Rock Stadium, Miami	Oct	Confirmed	Game & Guide
Goodyear blimp in Vice City livery, flown from Ohio to Miami	Ohio → Miami	Oct 12–15	Confirmed	NBC 6
Real cars modded as in-game vehicles, on Leonida plates	Miami streets	Mid-Oct	Confirmed	Notebookcheck
Giant building wrap	Les Mercuriales tower, Bagnolet, by the Paris ring road	Mid-Oct	Confirmed	Creative Bloq
Jason and Lucia mural	Hollywood Blvd, Los Angeles	Oct	Reported	VICE
“I ❤️ Vice City” bus ads	Miami, also New York and Chicago	Oct	Reported	VICE
“Vice City” and “VI” branding on beach chairs and umbrellas	Miami Beach	Oct 15 – Dec 31	Reported	TweakTown
Temporary GTA 6 banners in a downtown event area	Downtown Miami	Oct 15 – Dec 31	Reported	GTA BOOM
Heat play as “Vice City” vs the Bucks: themed court, new uniform, ESPN	Kaseya Center, Miami	Nov 18	Confirmed	VGC

Confirmed = two or more independent outlets. Reported = one outlet so far, or a deal that isn’t final.

See it

Clips from the stations and outlets that filmed them. Each one opens on YouTube.

• ▶Sign going up · Kaseya Center, Miami · Video: WPLG Local 10
• ▶Sign lit at night · Kaseya Center, Miami · Video: CBS Miami
• ▶Blimp over Miami · Oct 15 · Video: NBC 6 South Florida
• ▶Heat "Night in Vice City" · Miami · Video: IGN

The Brooklyn and Hollywood murals, the cars and the Paris wrap have no clip from an outlet’s own channel yet, so follow the links in the table.

What each one means

• The Kaseya Center sign cost Rockstar about $975,000, paid to Miami-Dade County, which owns the arena.
• The blimp is a real Goodyear airship, and NBC 6 South Florida filmed it over Miami on October 15.
• The cars are real cars styled as in-game vehicles, including a Vice City police Lamborghini. Rockstar hasn’t commented on them. Our cars guide has the in-game versions.
• The Brooklyn mural sits on the same corner Rockstar used for a GTA 5 mural in 2013.
• The Spotify billboards don’t mean there’s a partnership. Neither Spotify, Rockstar nor Take-Two has confirmed one. More on the music in our soundtrack post.
• Miami Beach voted 4–3 on September 10 to let the city negotiate. We haven’t seen a signed contract, so the beach chairs stay Reported.
• Not everyone in Miami is on board. Miami-Dade Sheriff Rosie Cordero-Stutz objected to a wider county plan that included airport and train ads.

Times Square wasn’t Rockstar

A GTA 6 ad in Times Square went viral, but it wasn’t a Rockstar campaign. It was a YouTube Gaming promo that ran in May 2025, around Trailer 2, and RockstarINTEL and Gameranx both traced the clips to that promo.

FAQ

Is there a GTA 6 blimp?

Yes. A Goodyear blimp in Vice City colours left Ohio around October 12, and NBC 6 South Florida filmed it over Miami on October 15.

Where is the Welcome to Vice City sign?

On the roof of the Kaseya Center, the Miami Heat’s arena in downtown Miami. It went up on September 22.

Is Spotify partnered with GTA 6?

Not officially. Spotify-logo billboards with GTA 6 artwork went up in New York, Los Angeles and Miami on September 16, but no partnership has been confirmed.

Will there be more GTA 6 ads before launch?

Yes. The Heat play as “Vice City” on November 18, the night before launch, and the Miami Beach and downtown Miami branding runs through December 31.